For Roofing, HVAC, Remodeling & Other High-Ticket Home Improvement Companies

Are Your Leads Really Bad - Or Is Your Follow-Up Broken?

A simple 10–15 minute diagnostic to find out whether you're paying for poor-quality leads… or your sales team is giving up too early.

Before you spend more money on Google Ads, Meta Ads or another lead provider, use this free diagnostic to audit what is actually happening to the leads you've already paid for.

Inside, you'll discover how to:

✓ Audit 20 recently lost or unresponsive leads
✓ Score the actual quality of those leads
✓ Score your sales team's follow-up process
✓ Calculate how much acquisition spend is sitting in dormant leads
✓ Identify whether you have a lead problem, a follow-up problem, or both

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Stop Guessing Why Your Leads Aren't Converting

Run the diagnostic before you buy more leads.

#1 Find Out If Your “Bad Leads” Are Actually Bad

A lead that doesn't answer the phone isn't automatically a bad lead.
Use the 20-Lead Test to review recently lost, dead or unresponsive leads and determine how many were genuinely poor-quality - and how many were legitimate prospects your team simply never reached.

You'll assess things like:
✓ Valid contact information
✓ Service-area fit
✓ Whether they enquired about a service you actually provide
✓ Genuine buying or project intent
✓ Spam, duplicate or irrelevant enquiries

#2 See Where Your Follow-Up Is Breaking Down

At the end, you'll see whether your process is strong, has gaps, or is likely contributing to the problem.

The diagnostic helps you score your follow-up across areas including:
✓ Speed of first contact
✓ Number of attempts
✓ Follow-up across multiple days
✓ Different contact times
✓ SMS usage
✓ Defined follow-up sequences
✓ CRM tracking
✓ Recovery attempts before the lead is closed

At the end, you'll see whether your process is strong, has gaps, or is likely contributing to the problem.

#3 See How Much Money Is Sitting in Your Dormant Database

Those old leads weren't free.
Use the Money Check to calculate how much acquisition spend is represented by leads your team has stopped working - then compare that against what a qualified customer is worth to your business.

You may discover that the next opportunity isn't buying more leads.
It may be recovering more value from the leads you've already paid for.

Find Out What's Actually Costing You Sales

Stop relying on opinions like:

“The leads are garbage.”

or:

“Sales just isn't following up.”

Audit the numbers and see what the evidence actually says.

DOWNLOAD THE FREE 10–15 MINUTE DIAGNOSTIC

Audit 20 leads. Score your follow-up. Find the real problem.

Before You Spend More Money on Leads, Run the 20-Lead Test.
Download now

In one short diagnostic, you'll be able to:

Separate genuinely poor-quality leads from legitimate unresponsive prospects

See how long and how consistently your team actually follows up

Identify whether your biggest issue is lead generation, lead recovery, or both

Calculate the acquisition spend tied to leads that have gone dormant

Identify the next change to make inside your CRM and follow-up process

Have 1,000+ Dormant or Unresponsive Leads?

The diagnostic may reveal that you don't need another lead source, you need a better way to recover the opportunities already sitting in your database.

Complete the diagnostic first. Then let's see whether a controlled dormant-lead recovery test makes sense.